Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Source: Insider Intelligence | eMarketer, June 2023 - June 2023
Note: ages 18+; includes all time spent with mobile apps, regardless of multitasking; mobile audio apps includes all time spent listening to digital audio via app on mobile device (mobile phones, tablets and other), regardless of multitasking; includes music/audio content delivered within an app (e.g., AM/FM online streams, podcasts, radio stations, streaming services, etc.); excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial/satellite radio services that are delivered over the air; mobile game apps includes all time spent using game apps via mobile devices, regardless of multitasking; mobile social network apps includes all time spent using social network apps via mobile devices, regardless of multitasking; mobile video apps includes all time spent on digital video apps; includes all mobile devices (smartphones, feature phones, and tablets); includes time spent with video via social networks
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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