Industries Overview
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Among Users of Each Medium
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: ages 18+; includes all time spent using browsers on mobile devices, regardless of multitasking; mobile audio includes all time spent listening to digital audio via browser on mobile device (mobile phones, tablets and other), regardless of multitasking; includes music/audio content delivered within a website (e.g., AM/FM online streams, podcasts, radio stations, streaming services, etc.); excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial/satellite radio services that are delivered over the air; mobile social network includes all time spent accessing social networks via mobile browsers, regardless of multitasking; mobile video includes all time spent on digital video platforms in mobile browsers; includes all mobile devices (smartphones, feature phones, and tablets); includes time spent with video via social networks
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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