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United StatesTime Spent with Mobile, US
Time Spent with Mobile Apps, by Device
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Overall
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Time Spent with Mobile
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Time Spent with Feature Phones
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Time Spent with Smartphones
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Time Spent with Tablets
by Activity
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Time Spent with Mobile Device Audio
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Time Spent with Mobile Facebook
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Time Spent with Mobile Messaging
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Time Spent with Mobile and Other Device Pandora
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Time Spent with Mobile Social Networks
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Time Spent with Mobile Video
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Time Spent with Mobile Apps, by Activity
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Time Spent with Mobile Browser, by Activity
by Device
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Time Spent with Mobile Apps, by Device
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Time Spent with Mobile Browsers, by Device
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Time Spent with Mobile Internet, by Device
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Time Spent with Mobile Non-Internet, by Device
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Time Spent with Mobile Social Networks, by Device
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Time Spent with Mobile Video, by Device
Among Users of Each Medium
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Time Spent with Mobile Messaging Apps by Users
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US Average Time Spent per Day with Mobile Apps, by Device

Timeframe20202021202220232024
Smartphone
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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Tablet
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– % changeMaximum of two rows can be charted.
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Total Mobile
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with mobile, smartphone and tablet apps, regardless of multitasking

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

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