Source: eMarketer, January 2023
Note: ages 18+; includes all time spent on mobile messaging apps used via mobile devices (smartphones, feature phones and tablets); includes Facebook Messenger, Line, Snapchat, Telegram, WeChat and WhatsApp; excludes social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.