Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Among Users of Each Medium
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, January 2023 - October 2023
Note: ages 18+; includes all time spent on mobile messaging apps used via mobile devices (smartphones, feature phones and tablets); includes Facebook Messenger, Line, Snapchat, Telegram, WeChat and WhatsApp; excludes social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, X), and apps that solely provide OTT voice/video calling
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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