Time Spent with Mobile Messaging Apps by Users
Overall
by Activity
by Device
Among Users of Each Medium
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Average Time Spent per Day with Mobile Messaging Apps by Mobile Messaging Users
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes all time spent on mobile messaging apps used via mobile devices (smartphones, feature phones and tablets); includes Facebook Messenger, Line, Snapchat, Telegram, WeChat and WhatsApp; excludes social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter), and apps that solely provide OTT voice/video calling
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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