Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Source: Insider Intelligence | eMarketer, February 2024 - October 2023
Note: ages 18+; mobile phone users who access the internet via mobile phone (browser or app) at least once per month; includes all time spent on digital audio apps; includes all mobile devices (smartphones, feature phones, and tablets); digital audio includes music/other audio content delivered through an app (e.g., AM/FM online streams), podcasts (streamed or downloaded), online radio stations, and streaming services; excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial/satellite radio services that are delivered over the air
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
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