Share of Time Spent with Media
by Device
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UK Share of Average Time Spent per Day with Media
% of total
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Digital | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Desktop/laptop internet* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mobile (nonvoice) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Print** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Magazines** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Newspapers** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes digital (desktop/laptop and mobile nonvoice), print (magazines and newspapers), radio and TV; includes all time spent with each medium, regardless of multitasking; *includes all internet activities on desktop and laptop computers; **excludes digital
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
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