Source: eMarketer, May 2023 - May 2023
Note: ages 18+; includes all time spent on digital activities on any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total UK adult population according to the UK Office for National Statistics (ONS) latest release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.