Digital
by Device
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UK Average Time Spent per Day with Digital
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Hrs:mins | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total time spent with media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes all time spent on digital activities on any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total UK adult population according to the UK Office for National Statistics (ONS) latest release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
Comparative Estimates from Additional Sources:
Digital: time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| comScore Inc.,June 2020 | |||||||
| Office of Communications (Ofcom) - UK,June 2020 | |||||||
| Zenith,June 2019 |
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