UK Average Time Spent per Day with Digital

Timeframe20202021202220232024
Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent on digital activities on any device

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total UK adult population according to the UK Office for National Statistics (ONS) latest release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.

Comparative Estimates from Additional Sources:

Digital: time spent per day, UK

Sources2018201920202021202220232024
eMarketer,January 2023
comScore Inc.,June 2020
Office of Communications (Ofcom) - UK,June 2020
Zenith,June 2019
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