Time Spent with Media
by Device
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UK Average Time Spent per Day with Media
hrs:mins
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Digital | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Desktop/laptop internet* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mobile (nonvoice) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Print** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Magazines** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Newspapers** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, January 2023
Note: ages 18+; includes digital (desktop/laptop and mobile nonvoice), print (magazines and newspapers), radio and TV; includes all time spent with each medium, regardless of multitasking; *includes all internet activities on desktop and laptop computers; **excludes digital
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
Comparative Estimates from Additional Sources:
Digital: time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| comScore Inc.,June 2020 | |||||||
| Office of Communications (Ofcom) - UK,June 2020 | |||||||
| Zenith,June 2019 |
Desktop/laptop internet: time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| comScore Inc.,June 2020 | |||||||
| Zenith,June 2019 |
Mobile (nonvoice): time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| comScore Inc.,June 2020 | |||||||
| Zenith,June 2019 |
Magazines: time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Zenith,June 2019 | |||||||
| eMarketer,January 2023 |
Newspapers: time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Zenith,June 2019 | |||||||
| eMarketer,January 2023 |
Radio: time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Radio Joint Audience Research Limited (RAJAR) - UK,May 2019 | |||||||
| Zenith,June 2019 |
TV: time spent per day, UK
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,January 2023 | |||||||
| Zenith,June 2019 |
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