Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: ages 18+ who use at least once per month; includes all time spent with nonvoice activities on tablets, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute. Tablet includes all activities on tablets, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.