Source: Insider Intelligence | eMarketer, May 2023 - May 2023
Note: ages 18+ who use at least once per month; includes magazines and newspapers; includes all time spent with print mediums, regardless of multitasking; offline reading only
Additional Note: Figures are rounded to the nearest minute. Print includes offline magazines and newspapers.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.