UK Average Time Spent per Day with Instagram

Timeframe20202021202220232024
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– % of total time spent with social networksMaximum of two rows can be charted.
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– % of total time spent with digital mediaMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with Instagram, regardless of multitasking

Additional Note: Estimates of average time spent with media are based on the total UK adult population, not the number of users of each medium. Figures are rounded to the nearest minute. Includes all desktop/laptop and mobile time spent on Instagram.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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