Source: eMarketer, May 2023 - May 2023
Note: ages 18+ who use at least once per month; includes all time spent with Instagram, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute. Includes all desktop/laptop and mobile time spent on Instagram.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.