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United StatesTime Spent with Social Networks, UK
Time Spent with Snapchat
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Overall
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Time Spent with Social Networks
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Time Spent with Social Network Video
by Device
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Time Spent with Social Networks, by Device
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Time Spent with Facebook, by Device
by Social Network
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Time Spent with Instagram
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Time Spent with Snapchat
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Time Spent with TikTok
Among Users
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Social Networks by Users
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Facebook by Users
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Time Spent with Instagram by Users
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Time Spent with Snapchat by Users
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Time Spent with TikTok by Users
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UK Average Time Spent per Day with Snapchat

Timeframe20202021202220232024
Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with social networksMaximum of two rows can be charted.
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– % of total time spent with digital mediaMaximum of two rows can be charted.
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– % of total time with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with Snapchat, regardless of multitasking

Additional Note: Estimates of average time spent with media are based on the total UK adult population, not the number of users of each medium. Figures are rounded to the nearest minute. Includes all mobile time spent on Snapchat.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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