Source: Insider Intelligence | eMarketer, May 2023 - May 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; numbers may not add up to total due to rounding
Additional Note: Estimates of average time spent with media are based on the total UK adult population, not the number of users of each medium. Figures are rounded to the nearest minute. Includes all video streamed through social networks. Includes desktop/laptop activities and activities on all mobile devices.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.