Average Time Spent per Day with Media in Canada

hrs:mins
Timeframe20202021202220232024
DigitalMaximum of two rows can be charted.
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– Desktop/laptop internet*Maximum of two rows can be charted.
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– Mobile (nonvoice)Maximum of two rows can be charted.
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— Feature phonesMaximum of two rows can be charted.
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— SmartphonesMaximum of two rows can be charted.
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— TabletMaximum of two rows can be charted.
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Print**Maximum of two rows can be charted.
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– MagazinesMaximum of two rows can be charted.
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– NewspapersMaximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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TV**Maximum of two rows can be charted.
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Total mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes digital (desktop/laptop and mobile nonvoice), print (magazines and newspapers), radio and TV; includes all time spent with each medium, regardless of multitasking; *includes all internet activities on desktop and laptop computers; **excludes digital

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

Comparative Estimates from Additional Sources:

Digital: time spent per day, Canada

Sources2018201920202021202220232024
eMarketer,April 2022
Zenith,June 2019
GlobalWebIndex,January 2019
Digital Identification and Authentication Council of Canada (DIACC),October 2019

Desktop/laptop internet: time spent per day, Canada

Sources2018201920202021202220232024
eMarketer,April 2022
Zenith,June 2019
Digital Identification and Authentication Council of Canada (DIACC),October 2019

Mobile (nonvoice): time spent per day, Canada

Sources2018201920202021202220232024
eMarketer,April 2022
Zenith,June 2019
GlobalWebIndex,January 2019

Magazines: time spent per day, Canada

Sources2018201920202021202220232024
eMarketer,April 2022
Zenith,June 2019

Newspapers: time spent per day, Canada

Sources2018201920202021202220232024
eMarketer,April 2022
Zenith,June 2019

Radio: time spent per day, Canada

Sources2018201920202021202220232024
eMarketer,April 2022
Zenith,June 2019

TV: time spent per day, Canada

Sources2018201920202021202220232024
eMarketer,April 2022
Zenith,June 2019
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