Time Spent with Media
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Average Time Spent per Day with Media in Canada
hrs:mins
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Digital | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Desktop/laptop internet* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mobile (nonvoice) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Feature phones | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Smartphones | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Tablet | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Print** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Magazines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Newspapers | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Total media | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, April 2022
Note: ages 18+; includes digital (desktop/laptop and mobile nonvoice), print (magazines and newspapers), radio and TV; includes all time spent with each medium, regardless of multitasking; *includes all internet activities on desktop and laptop computers; **excludes digital
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Comparative Estimates from Additional Sources:
Digital: time spent per day, Canada
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| Zenith,June 2019 | |||||||
| GlobalWebIndex,January 2019 | |||||||
| Digital Identification and Authentication Council of Canada (DIACC),October 2019 |
Desktop/laptop internet: time spent per day, Canada
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| Zenith,June 2019 | |||||||
| Digital Identification and Authentication Council of Canada (DIACC),October 2019 |
Mobile (nonvoice): time spent per day, Canada
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| Zenith,June 2019 | |||||||
| GlobalWebIndex,January 2019 |
Magazines: time spent per day, Canada
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| Zenith,June 2019 |
Newspapers: time spent per day, Canada
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| Zenith,June 2019 |
Radio: time spent per day, Canada
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| Zenith,June 2019 |
TV: time spent per day, Canada
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| Zenith,June 2019 |
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