Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Source: Insider Intelligence | eMarketer, April 2023 - October 2023
Note: ages 18+; includes all time spent using the internet through a connected TV; includes connected TV devices such as Apple TV, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, and smart TVs; excludes time spent with video via social networks
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total adult population in Canada according to the Statistics Canada 2020 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.
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