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Learn More →Share of Time Spent with Media
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Share of Average Time Spent per Day with Media in Japan
% of total
| Timeframe | 2021 | 2022 | 2023 | 2024 | 2025 | |||
|---|---|---|---|---|---|---|---|---|
| Digital | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mobile (nonvoice) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Desktop/laptop internet* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Print** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Magazines** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Newspapers** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, May 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; *includes all internet activities on desktop and laptop computers; **excludes digital
Additional Note: Estimates of average time spent with media are based on the total adult population in Japan according to US Census Bureau 2016 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile device activities. Desktop/laptop includes all internet activities on desktop and laptop computers. Mobile device includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
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