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United StatesTime Spent with Media, Japan
Smartphones
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Overall
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Time Spent with Media
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Growth in Time Spent with Media
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Share of Time Spent with Media
by Device
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Desktop/Laptop Internet
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Feature Phones
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Smartphones
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Tablets
by Media
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Digital
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Internet
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Magazines
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Mobile
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Newspapers
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Print
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Radio
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TV
Among Users of Each Medium
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Desktop/Laptop Internet by Users
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Feature Phones by Users
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Internet by Users
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Magazines by Readers
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Mobile by Users
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Mobile Internet by Users
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Newspapers by Readers
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Print by Readers
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Radio by Listeners
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Smartphones by Users
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Tablets by Users
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TV by Viewers
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Average Time Spent per Day with Smartphones in Japan

Timeframe20202021202220232024
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with nonvoice activities on smartphones, regardless of multitasking

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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