Source: eMarketer, May 2023 - May 2023
Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop; numbers may not add up to 100% due to rounding; excludes digital; *includes all internet activities on desktop and laptop computers; **excludes digital
Additional Note: Estimates of average time spent with media are based on the total adult population in India according to US Census Bureau 2019 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile device activities. Desktop/laptop includes all internet activities on desktop and laptop computers and all other non-mobile devices. Mobile device includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop or mobile devices.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.