Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: ages 18+ who use at least once per month; includes all time spent with nonvoice activities on smartphones, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute. Smartphone nonvoice includes all activities on all smartphones, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.