Instagram Users and Penetration in India

Timeframe20222023202420252026
Instagram users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of mobile phone social network usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide Instagram usersMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Instagram account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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