Digital Video Viewers and Penetration in India

Timeframe20222023202420252026
Digital video viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide digital video viewersMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who watch streaming or downloaded video content via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Comparative Estimates from Additional Sources:

Digital video viewers, India, millions

Sources2020202120222023202420252026
eMarketer,October 2022
KPMG,September 2018

Digital video viewer growth, India

Sources2020202120222023202420252026
eMarketer,October 2022
KPMG,September 2018
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