Facebook Users and Penetration in Japan

Timeframe20222023202420252026
Facebook users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Facebook account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Comparative Estimates from Additional Sources:

Facebook users (% of internet users), Japan

Sources2020202120222023202420252026
eMarketer,December 2022
JustSystems,January 2020
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