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United StatesTime Spent with Media, China
Growth in Time Spent with Media
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Overall
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Time Spent with Media
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Growth in Time Spent with Media
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Share of Time Spent with Media
by Device
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Desktop/Laptop Internet
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Feature Phones
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Smartphones
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Tablets
by Media
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Digital
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Internet
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Magazines
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Mobile
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Newspapers
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Print
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Radio
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TV
Among Users of Each Medium
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Desktop/Laptop Internet by Users
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Feature Phones by Users
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Mobile by Users
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Print by Readers
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Radio by Listeners
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Smartphones by Users
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Tablets by Users
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TV by Viewers
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Growth in Average Time Spent per Day with Media in China

% change
Timeframe20202021202220232024
DigitalMaximum of two rows can be charted.
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– Mobile (nonvoice)Maximum of two rows can be charted.
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– Desktop/laptop internet*Maximum of two rows can be charted.
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TV**Maximum of two rows can be charted.
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Print**Maximum of two rows can be charted.
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– MagazinesMaximum of two rows can be charted.
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– NewspapersMaximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes digital (desktop/laptop and mobile nonvoice), print (magazines and newspapers), radio and TV; includes all time spent with each medium, regardless of multitasking; *includes all internet activities on desktop and laptop computers; **excludes digital

Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2016 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile activities. Desktop/laptop includes all internet activities on a desktop/laptop. Mobile includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop or mobile devices.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

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