Average Time Spent per Day with Digital in China

Timeframe20202021202220232024
Hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with internet activities on desktop/laptop computers and mobile devices, regardless of multitasking

Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2016 data, not the number of users of each medium. Figures are rounded to the nearest minute.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.

Comparative Estimates from Additional Sources:

Digital: time spent per day, China

Sources2018201920202021202220232024
eMarketer,April 2022
China Internet Network Information Center (CNNIC),August 2018
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