Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: ages 18+; includes all time spent with internet activities, non-internet activities and nonvoice activities on mobile devices, regardless of multitasking
Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2016 data, not the number of users of each medium. Figures are rounded to the nearest minute.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.