TV by Viewers
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Average Time Spent per Day with TV by TV Viewers in China
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Minutes (among TV viewers) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, April 2022
Note: ages 18+ who use at least once per month; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV, regardless of multitasking; excludes digital
Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2016 data, not the number of users of each medium. Figures are rounded to the nearest minute.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
Comparative Estimates from Additional Sources:
TV: time spent per day (among TV viewers), China
| Sources | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| eMarketer,April 2022 | |||||||
| CSM Media Research,March 2019 |
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