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United StatesTime Spent with Media, China
Tablets by Users
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Overall
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Time Spent with Media
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Growth in Time Spent with Media
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Share of Time Spent with Media
by Device
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Desktop/Laptop Internet
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Feature Phones
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Smartphones
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Tablets
by Media
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Digital
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Internet
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Magazines
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Mobile
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Newspapers
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Print
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Radio
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TV
Among Users of Each Medium
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Desktop/Laptop Internet by Users
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Feature Phones by Users
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Mobile by Users
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Print by Readers
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Radio by Listeners
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Smartphones by Users
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Tablets by Users
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TV by Viewers
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Average Time Spent per Day with Tablets by Tablet Users in China

Timeframe20202021202220232024
Minutes (among tablet users)Maximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+ who use at least once per month; includes all time spent with nonvoice activities on tablets, regardless of multitasking

Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2016 data, not the number of users of each medium. Figures are rounded to the nearest minute.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

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