TV Viewers and Penetration in China

Timeframe20202021202220232024
TV viewers (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+ who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video (such as video downloaded from the internet but saved locally); excludes digital

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.

Comparative Estimates from Additional Sources:

TV viewers (% of population), China

Sources2018201920202021202220232024
eMarketer,April 2022
CSM Media Research,March 2019
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