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United StatesMedia Usage, Canada
Instagram Users
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by Media
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Digital Audio Listeners
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Digital Video Viewers
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Internet Users
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Magazine Readers
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Newspaper Readers
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Print Readers
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Radio Listeners
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Social Network Users
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TV Viewers
by Social Network
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Facebook Users
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Instagram Users
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Twitter Users
Mobile
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Mobile Facebook Users
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Mobile Phone Internet Users
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Mobile Phone Social Network Users
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Mobile Phone Users
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Mobile Phone Video Viewers
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Smartphone Users
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Smartphone Video Viewers
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Tablet Users
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Jump to Source Comparisons Below

Instagram Users and Penetration in Canada

Timeframe20222023202420252026
Instagram users (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of smartphone usersMaximum of two rows can be charted.
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– % of social network usersMaximum of two rows can be charted.
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– % of mobile phone social network usersMaximum of two rows can be charted.
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– % of internet usersMaximum of two rows can be charted.
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– % of populationMaximum of two rows can be charted.
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– % of worldwide Instagram usersMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Instagram account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Instagram company releases; historical trends; internet and mobile adoption trends; and demographic adoption trends.

Comparative Estimates from Additional Sources:

Instagram users (% of internet users), Canada

Sources2020202120222023202420252026
eMarketer,December 2022
Canadian Internet Registration Authority (CIRA),July 2020
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