Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Preparing for open banking, US financial institutions make strategic plays
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How to reach Gen Z in 2024, according to new data
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Dec 6, 2023
Where are people streaming video?
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Dec 5, 2023
How the best brand mascots build buzz
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The power of affiliate marketing: Why gift guides are everywhere this year
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How the Ozempic effect is—and isn’t—changing consumer behavior
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Holiday spending will exceed pre-pandemic levels for first time
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Social media put a scare into another bank’s investors after a risky investment soured
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, April 2023 - October 2023
Note: internet users 18+ who listen to music or other audio content (i.e. podcasts) via direct download on mobile devices or live stream on any device at least once per month
Additional Note: These include radio stations with professional or amateur DJs/editors selecting playlists; automated (i.e., without human editors/DJs) playlists; streamed services that create playlists based on user preferences of artists, tracks or genres; personally configured (i.e., set by the listener) playlists; music or other audio content delivered within a website or app (e.g., in-game music services); or audio podcasts (streamed or downloaded). Excludes other downloaded audio files (e.g., music MP3s) and digital terrestrial and satellite radio services that are delivered over the air.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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