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United StatesWorldwide Ad Spending, by Region
Digital Ad Spending Penetration
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Overall
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Total Media Ad Spending
Digital
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Digital Ad Spending
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Digital Ad Spending Penetration
Mobile
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Mobile Ad Spending
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Mobile Ad Spending Penetration
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Jump to Source Comparisons Below

Digital Ad Spending Penetration Worldwide, by Region

% of total media ad spending
Timeframe20222023202420252026
Asia-PacificMaximum of two rows can be charted.
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Central & Eastern EuropeMaximum of two rows can be charted.
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Latin AmericaMaximum of two rows can be charted.
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Middle East & AfricaMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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Western EuropeMaximum of two rows can be charted.
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WorldwideMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending (% of total media ad spending), Asia-Pacific

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), Central & Eastern Europe

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), Latin America

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), Middle East & Africa

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), North America

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), Western Europe

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Cowen and Company,January 2019
Dentsu Aegis Network,January 2019
Zenith,December 2019
Show Notes
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