Digital Ad Spending Penetration Worldwide, by Region

% of total media ad spending
Timeframe20222023202420252026
Asia-PacificMaximum of two rows can be charted.
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Central & Eastern EuropeMaximum of two rows can be charted.
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Latin AmericaMaximum of two rows can be charted.
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Middle East & AfricaMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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Western EuropeMaximum of two rows can be charted.
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WorldwideMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending (% of total media ad spending), Asia-Pacific

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Central & Eastern Europe

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Latin America

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Middle East & Africa

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), North America

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Western Europe

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Cowen and Company,January 2019
Dentsu Aegis Network,January 2019
Zenith,December 2019
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