Digital Ad Spending
Export all Data to Excel
Export Chart Image
Digital Ad Spending Worldwide, by Region
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Billions | ||||||||
| – Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Central & Eastern Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Latin America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Middle East & Africa | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – North America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Western Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Worldwide | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % Change | ||||||||
| – Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Central & Eastern Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Latin America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Middle East & Africa | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – North America | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Western Europe | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Worldwide | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Comparative Estimates from Additional Sources:
Digital ad spending, Asia-Pacific, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, Central & Eastern Europe, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, Latin America, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, Middle East & Africa, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, North America, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, Western Europe, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, Worldwide, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| GroupM,June 2020 | |||||||
| Juniper Research,June 2019 | |||||||
| Raymond James,June 2018 | |||||||
| Cowen and Company,January 2019 | |||||||
| Zenith,December 2019 |
Digital ad spending growth, Asia-Pacific
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending growth, Central & Eastern Europe
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending growth, Latin America
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending growth, Middle East & Africa
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending growth, North America
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending growth, Western Europe
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending growth, Worldwide
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| GroupM,June 2020 | |||||||
| Raymond James,June 2018 | |||||||
| Cowen and Company,January 2019 | |||||||
| Zenith,December 2019 |
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.