Mobile Ad Spending Worldwide, by Region

Timeframe20222023202420252026
Billions
– Asia-PacificMaximum of two rows can be charted.
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– Central & Eastern EuropeMaximum of two rows can be charted.
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– Latin AmericaMaximum of two rows can be charted.
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– Middle East & AfricaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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– Western EuropeMaximum of two rows can be charted.
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– WorldwideMaximum of two rows can be charted.
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% Change
– Asia-PacificMaximum of two rows can be charted.
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– Central & Eastern EuropeMaximum of two rows can be charted.
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– Latin AmericaMaximum of two rows can be charted.
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– Middle East & AfricaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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– Western EuropeMaximum of two rows can be charted.
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– WorldwideMaximum of two rows can be charted.
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Source: eMarketer

Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Mobile search ad spending includes advertising on search engines, search apps and carrier portals. Mobile display ad spending includes banners, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019

Mobile ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019
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