Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesWorldwide Ad Spending, by Region
Mobile Ad Spending
Collection Picker Arrow
Overall
Collection Picker Radio
Total Media Ad Spending
Digital
Collection Picker Radio
Digital Ad Spending
Collection Picker Radio
Digital Ad Spending Penetration
Mobile
Collection Picker Radio
Mobile Ad Spending
Collection Picker Radio
Mobile Ad Spending Penetration
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image
Jump to Source Comparisons Below

Mobile Ad Spending Worldwide, by Region

Timeframe20222023202420252026
Billions
– Asia-PacificMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Central & Eastern EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Latin AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Middle East & AfricaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– North AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Western EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– WorldwideMaximum of two rows can be charted.
Deselect another chart icon to add this one.
% Change
– Asia-PacificMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Central & Eastern EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Latin AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Middle East & AfricaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– North AmericaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Western EuropeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– WorldwideMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Mobile search ad spending includes advertising on search engines, search apps and carrier portals. Mobile display ad spending includes banners, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019
Show Notes

Mobile ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Cowen and Company,January 2019
RBC Capital Markets,December 2017
Barclays Bank,January 2018
Raymond James,June 2018
Zenith,December 2019
Show Notes
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.