Total Media Ad Spending Worldwide, by Region

Timeframe20222023202420252026
Billions
– Asia-PacificMaximum of two rows can be charted.
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– Central & Eastern EuropeMaximum of two rows can be charted.
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– Latin AmericaMaximum of two rows can be charted.
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– Middle East & AfricaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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– Western EuropeMaximum of two rows can be charted.
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– WorldwideMaximum of two rows can be charted.
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% Change
– Asia-PacificMaximum of two rows can be charted.
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– Central & Eastern EuropeMaximum of two rows can be charted.
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– Latin AmericaMaximum of two rows can be charted.
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– Middle East & AfricaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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– Western EuropeMaximum of two rows can be charted.
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– WorldwideMaximum of two rows can be charted.
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Source: eMarketer

Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Total media ad spending, Asia-Pacific, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending, Central & Eastern Europe, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending, Latin America, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending, Middle East & Africa, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending, North America, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending, Western Europe, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending, Worldwide, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Cowen and Company,January 2019
Raymond James,June 2018
Zenith,December 2019
Dentsu Aegis Network,January 2020

Total media ad spending growth, Asia-Pacific

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019

Total media ad spending growth, Central & Eastern Europe

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Latin America

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019

Total media ad spending growth, Middle East & Africa

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending growth, North America

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019

Total media ad spending growth, Western Europe

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Worldwide

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Cowen and Company,January 2019
Dentsu Aegis Network,January 2020
Warc,May 2020
Raymond James,June 2018
Zenith,December 2019
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