Digital Ad Spending Penetration Worldwide, by Country

% of total media ad spending
Timeframe20222023202420252026
ArgentinaMaximum of two rows can be charted.
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AustraliaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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CanadaMaximum of two rows can be charted.
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China*Maximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending (% of total media ad spending), Argentina

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,March 2018

Digital ad spending (% of total media ad spending), Australia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Brazil

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Canada

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), China

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Dentsu Aegis Network,March 2020

Digital ad spending (% of total media ad spending), France

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Magna Global,June 2019

Digital ad spending (% of total media ad spending), Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Digital ad spending (% of total media ad spending), India

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Dentsu Aegis Network,January 2020

Digital ad spending (% of total media ad spending), Indonesia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Italy

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Japan

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Mexico

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), New Zealand

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Russia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Spain

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), Thailand

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Digital ad spending (% of total media ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
Zenith,December 2019

Digital ad spending (% of total media ad spending), US

Sources2020202120222023202420252026
eMarketer,October 2022
Cowen and Company,January 2019
J.P. Morgan,December 2019
Zenith,December 2019
Nomura Instinet,June 2019
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