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Digital Ad Spending Worldwide, by Country
billions
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Argentina | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Brazil | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Canada | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| China* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| France | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Germany | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Italy | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mexico | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| New Zealand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Russia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Spain | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| UK | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| US | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *excludes Hong Kong
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
Comparative Estimates from Additional Sources:
Digital ad spending, Argentina, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,March 2018 |
Digital ad spending, Australia, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, Brazil, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, Canada, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, China, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| iResearch Consulting Group,August 2019 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| China Advertising Association,August 2019 | |||||||
| Zenith,December 2019 | |||||||
| International Data Corporation (IDC),December 2019 |
Digital ad spending, France, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 | |||||||
| Magna Global,June 2019 |
Digital ad spending, Germany, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, India, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| KPMG,September 2018 | |||||||
| Pitch,February 2020 | |||||||
| Zenith,December 2019 |
Digital ad spending, Indonesia, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, Italy, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, Japan, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Cyber Communications Inc. (CCI),March 2020 | |||||||
| Zenith,December 2019 |
Digital ad spending, Mexico, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| GroupM,December 2018 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, New Zealand, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, Russia, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, South Korea, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 | |||||||
| Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019 |
Digital ad spending, Spain, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, Thailand, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Digital ad spending, UK, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| GroupM,June 2020 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Digital ad spending, US, billions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| J.P. Morgan,December 2019 | |||||||
| Pivotal Research Group,May 2018 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Winterberry Group,January 2020 | |||||||
| Cowen and Company,January 2019 | |||||||
| JMP Securities,March 2020 | |||||||
| Zenith,December 2019 | |||||||
| Nomura Instinet,June 2019 |
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