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United StatesWorldwide Ad Spending, by Country
Mobile Ad Spending Growth
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Total Media Ad Spending
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Total Media Ad Spending Growth
Digital
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Digital Ad Spending
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Digital Ad Spending Growth
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Digital Ad Spending Penetration
Mobile
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Mobile Ad Spending
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Mobile Ad Spending Growth
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Mobile Ad Spending Penetration
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Jump to Source Comparisons Below

Mobile Ad Spending Growth Worldwide, by Country

% change
Timeframe20222023202420252026
ArgentinaMaximum of two rows can be charted.
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AustraliaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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CanadaMaximum of two rows can be charted.
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China*Maximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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Source: eMarketer

Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer mobile usage trends.

Comparative Estimates from Additional Sources:

Mobile ad spending growth, Argentina

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, Australia

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, Brazil

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, Canada

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Mobile ad spending growth, China

Sources2020202120222023202420252026
eMarketer,October 2022
iResearch Consulting Group,August 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Dentsu Aegis Network,March 2020
Show Notes

Mobile ad spending growth, France

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Magna Global,June 2019
Show Notes

Mobile ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, India

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Show Notes

Mobile ad spending growth, Indonesia

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, Italy

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, Japan

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, Mexico

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Mobile ad spending growth, Russia

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Mobile ad spending growth, Spain

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Mobile ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
JMP Securities,March 2020
J.P. Morgan,December 2019
Magna Global,June 2020
PricewaterhouseCoopers (PwC),June 2018
Cowen and Company,January 2019
Show Notes
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