InsightsEventsPricing

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Total Media Ad Spending Growth Worldwide, by Country

% change
Timeframe20222023202420252026
ArgentinaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
AustraliaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
BrazilMaximum of two rows can be charted.
Deselect another chart icon to add this one.
CanadaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
China*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
FranceMaximum of two rows can be charted.
Deselect another chart icon to add this one.
GermanyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IndiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IndonesiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ItalyMaximum of two rows can be charted.
Deselect another chart icon to add this one.
JapanMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MexicoMaximum of two rows can be charted.
Deselect another chart icon to add this one.
New ZealandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
RussiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
South KoreaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SpainMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ThailandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
UKMaximum of two rows can be charted.
Deselect another chart icon to add this one.
USMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; *excludes Hong Kong

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Total media ad spending growth, Argentina

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,June 2018

Total media ad spending growth, Australia

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Brazil

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Canada

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, China

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,March 2020
Zenith,December 2019

Total media ad spending growth, France

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, India

Sources2020202120222023202420252026
eMarketer,October 2022
KPMG,September 2018
Pitch,February 2020
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Indonesia

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Magna Global,June 2019

Total media ad spending growth, Italy

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019

Total media ad spending growth, Japan

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Mexico

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending growth, New Zealand

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending growth, Russia

Sources2020202120222023202420252026
eMarketer,October 2022
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019

Total media ad spending growth, Spain

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Total media ad spending growth, Thailand

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019

Total media ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Advertising Association (AA) - UK,April 2020
Dentsu Aegis Network,June 2019
Warc,May 2020
Zenith,December 2019

Total media ad spending growth, US

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Warc,May 2020
Pivotal Research Group,May 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Dentsu Aegis Network,June 2019
Zenith,December 2019
S&P Global,February 2019
Nomura Instinet,June 2019
Become a Client
Powerful data and analysis on nearly every digital topic.