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United StatesWorldwide Ad Spending, by Country
Total Media Ad Spending
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Total Media Ad Spending
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Total Media Ad Spending Growth
Digital
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Digital Ad Spending Penetration
Mobile
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Mobile Ad Spending
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Mobile Ad Spending Growth
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Mobile Ad Spending Penetration
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Jump to Source Comparisons Below

Total Media Ad Spending Worldwide, by Country

billions
Timeframe20222023202420252026
ArgentinaMaximum of two rows can be charted.
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AustraliaMaximum of two rows can be charted.
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BrazilMaximum of two rows can be charted.
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CanadaMaximum of two rows can be charted.
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China*Maximum of two rows can be charted.
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FranceMaximum of two rows can be charted.
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GermanyMaximum of two rows can be charted.
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IndiaMaximum of two rows can be charted.
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IndonesiaMaximum of two rows can be charted.
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ItalyMaximum of two rows can be charted.
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JapanMaximum of two rows can be charted.
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MexicoMaximum of two rows can be charted.
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New ZealandMaximum of two rows can be charted.
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RussiaMaximum of two rows can be charted.
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South KoreaMaximum of two rows can be charted.
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SpainMaximum of two rows can be charted.
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ThailandMaximum of two rows can be charted.
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UKMaximum of two rows can be charted.
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USMaximum of two rows can be charted.
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Source: eMarketer

Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; *excludes Hong Kong

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Total media ad spending, Argentina, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,June 2018
Show Notes

Total media ad spending, Australia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, Brazil, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, China, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, France, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, India, billions

Sources2020202120222023202420252026
eMarketer,October 2022
KPMG,September 2018
Pitch,February 2020
Zenith,December 2019
Show Notes

Total media ad spending, Indonesia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Magna Global,June 2019
Show Notes

Total media ad spending, Italy, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, Japan, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, Mexico, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, New Zealand, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, Russia, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, South Korea, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Total media ad spending, Spain, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, Thailand, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes

Total media ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Zenith,December 2019
Show Notes

Total media ad spending, US, billions

Sources2020202120222023202420252026
eMarketer,October 2022
J.P. Morgan,December 2019
Magna Global,June 2020
Pivotal Research Group,May 2018
Winterberry Group,January 2020
Cowen and Company,January 2019
Zenith,December 2019
Nomura Instinet,June 2019
Show Notes
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