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Mobile Facebook User Penetration: % of Mobile Social Network Users
Overall
Social Network Users
Social Network User Growth
Social Network User Penetration: % of Worldwide Social Network Users
Social Network User Penetration: % of Internet Users
Social Network User Penetration: % of Population
by Platform
Facebook Users
Facebook User Growth
Facebook User Penetration: % of Worldwide Facebook Users
Facebook User Penetration: % of Social Network Users
Facebook User Penetration: % of Internet Users
Facebook User Penetration: % of Population
Instagram Users
Instagram User Growth
Instagram User Penetration: % of Worldwide Instagram Users
Instagram User Penetration: % of Social Network Users
Instagram User Penetration: % of Smartphone Users
Instagram User Penetration: % of Mobile Phone Social Network Users
Instagram User Penetration: % of Internet Users
Instagram User Penetration: % of Population
Twitter Users
Twitter User Growth
Twitter User Penetration: % of Worldwide Twitter Users
Twitter User Penetration: % of Social Network Users
Twitter User Penetration: % of Internet Users
Twitter User Penetration: % of Population
Mobile
Mobile Phone Social Network Users
Mobile Phone Social Network User Growth
Mobile Phone Social Network User Penetration: % of Social Network Users
Mobile Phone Social Network User Penetration: % of Mobile Phone Internet Users
Mobile Phone Social Network User Penetration: % of Mobile Phone Users
Mobile Phone Social Network User Penetration: % of Internet Users
Mobile Phone Social Network User Penetration: % of Population
Mobile Facebook Users
Mobile Facebook User Growth
Mobile Phone Facebook User Penetration: % of Social Network Users
Mobile Facebook User Penetration: % of Mobile Phone Users
Mobile Phone Facebook User Penetration: % of Mobile Phone Internet Users
Mobile Facebook User Penetration: % of Mobile Social Network Users
Mobile Facebook User Penetration: % of Facebook Users
Mobile Phone Facebook User Penetration: % of Internet Users
Mobile Facebook User Penetration: % of Population
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer- May 2023 
Note: mobile phone users of any age who access their Facebook account via mobile phone (browser or app) at least once per month
Additional Note: (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna; (2) Other Central & Eastern Europe includes Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Moldova, Montenegro, Poland, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Turkey, Ukraine; (3) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (4) Other Western Europe includes Andorra, Austria, Belgium, Denmark, Faroe Islands, Finland, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Portugal, San Marino, Sweden, Switzerland.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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