Twitter User Penetration: % of Social Network Users
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Twitter User Penetration, by Country

% of social network users
Timeframe20202021202220232024
Asia-PacificMaximum of two rows can be charted.
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– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– Other Asia-Pacific (1)Maximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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— IndonesiaMaximum of two rows can be charted.
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— MalaysiaMaximum of two rows can be charted.
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— PhilippinesMaximum of two rows can be charted.
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— SingaporeMaximum of two rows can be charted.
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— ThailandMaximum of two rows can be charted.
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— VietnamMaximum of two rows can be charted.
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Central & Eastern EuropeMaximum of two rows can be charted.
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– Other Central & Eastern Europe (2)Maximum of two rows can be charted.
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Latin AmericaMaximum of two rows can be charted.
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– ArgentinaMaximum of two rows can be charted.
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– BrazilMaximum of two rows can be charted.
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– ChileMaximum of two rows can be charted.
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– ColombiaMaximum of two rows can be charted.
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– MexicoMaximum of two rows can be charted.
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– PeruMaximum of two rows can be charted.
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– Other Latin America (3)Maximum of two rows can be charted.
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Middle East & AfricaMaximum of two rows can be charted.
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North AmericaMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– USMaximum of two rows can be charted.
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Western EuropeMaximum of two rows can be charted.
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– FranceMaximum of two rows can be charted.
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– GermanyMaximum of two rows can be charted.
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– ItalyMaximum of two rows can be charted.
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– SpainMaximum of two rows can be charted.
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– UKMaximum of two rows can be charted.
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– Other Western Europe (4)Maximum of two rows can be charted.
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WorldwideMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Twitter account via any device at least once per month

Additional Note: (1) Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna; (2) Other Central & Eastern Europe includes Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Moldova, Montenegro, Poland, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Turkey, Ukraine; (3) Other Latin America includes Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Belize, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Netherlands Antilles, Nicaragua, Panama, Paraguay, Peru, Saint-Barthelemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin, Saint Vincent and the Grenadines, Suriname, Trinidad and Tobago, Turks and Caicos Islands, Uruguay, Venezuela, Virgin Islands (British), Virgin Islands (US); (4) Other Western Europe includes Andorra, Austria, Belgium, Denmark, Faroe Islands, Finland, Gibraltar, Greece, Greenland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Portugal, San Marino, Sweden, Switzerland.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Twitter company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Twitter users (% of social network users), Japan

Sources2018201920202021202220232024
eMarketer,December 2022
ICT Research & Consulting,December 2018

Twitter users (% of social network users), South Korea

Sources2018201920202021202220232024
eMarketer,December 2022
Nasmedia,March 2019
Korea Internet & Security Agency (KISA),February 2019

Twitter users (% of social network users), Malaysia

Sources2018201920202021202220232024
eMarketer,December 2022
Malaysian Communications and Multimedia Commission (MCMC),January 2019

Twitter users (% of social network users), Thailand

Sources2018201920202021202220232024
eMarketer,December 2022
Electronic Transactions Development Agency (ETDA),February 2019

Twitter users (% of social network users), Brazil

Sources2018201920202021202220232024
eMarketer,December 2022
Instituto QualiBest,October 2019

Twitter users (% of social network users), Mexico

Sources2018201920202021202220232024
eMarketer,December 2022
AMIPCI (Asociación Mexicana de Internet),May 2019

Twitter users (% of social network users), Peru

Sources2018201920202021202220232024
CPI - Compañía Peruana de Estudios de Mercados y Opinión Pública SAC,January 2019
eMarketer,December 2022

Twitter users (% of social network users), US

Sources2018201920202021202220232024
eMarketer,December 2022
Morning Consult,October 2018

Twitter users (% of social network users), Spain

Sources2018201920202021202220232024
eMarketer,December 2022
Interactive Advertising Bureau Spain (IAB Spain),June 2019

Twitter users (% of social network users), UK

Sources2018201920202021202220232024
eMarketer,November 2022
Office of Communications (Ofcom) - UK,June 2020
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