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United StatesNorth America Retail, by Country
Digital Buyers
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Overall
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Total Retail Sales
Users
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Digital Buyers
by Segment
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Digital Travel Sales
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Retail Ecommerce Sales
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Retail Mcommerce Sales
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Digital Buyers in North America, by Country

Timeframe20232024202520262027
Digital Buyers (millions)
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% Change
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Internet Users
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Population
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including desktop/laptop, mobile, and tablet purchases

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

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