Mobile Facebook User Penetration in Asia-Pacific, by Country

Timeframe20222023202420252026
% of Facebook Users
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Other Asia-PacificMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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% of Population
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Other Asia-PacificMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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Source: eMarketer

Note: mobile phone users of any age who access their Facebook account via mobile phone (browser or app) at least once per month; eMarketer estimates no Facebook usage in China due to the country's ban on the site, depressing Facebook penetration in Asia-Pacific as a whole

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Facebook company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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