Instagram Penetration in Asia-Pacific, by Country

Timeframe20222023202420252026
% of Worldwide Instagram Users
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– Other Asia-Pacific*Maximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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% of Social Network Users
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– Other Asia-Pacific*Maximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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% of Smartphone Users
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– Other Asia-Pacific*Maximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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% of Mobile Phone Social Network Users
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– Other Asia-Pacific*Maximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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% of Internet Users
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– Other Asia-Pacific*Maximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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% of Population
– AustraliaMaximum of two rows can be charted.
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– Hong KongMaximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– IndonesiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– MalaysiaMaximum of two rows can be charted.
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– New ZealandMaximum of two rows can be charted.
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– Other Asia-Pacific*Maximum of two rows can be charted.
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– PhilippinesMaximum of two rows can be charted.
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– SingaporeMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– TaiwanMaximum of two rows can be charted.
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– ThailandMaximum of two rows can be charted.
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– VietnamMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Instagram users (% of internet users), Japan

Sources2020202120222023202420252026
JustSystems,January 2020
eMarketer,April 2022
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