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United StatesAsia-Pacific Social Network Users, by Country

Instagram User Penetration

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Social Network Users

Social Network User Growth

Social Network User Penetration

by Platform

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Facebook User Growth

Facebook User Penetration

Instagram Users

Instagram User Growth

Instagram User Penetration

Twitter Users

Twitter User Growth

Twitter User Penetration

Mobile

Mobile Phone Social Network Users

Mobile Phone Social Network User Growth

Mobile Phone Social Network User Penetration

Mobile Facebook Users

Mobile Facebook User Growth

Mobile Facebook User Penetration

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Instagram Penetration in Asia-Pacific, by Country

Timeframe			2022	2023	2024	2025	2026
% of Worldwide Instagram Users
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Social Network Users
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Southeast Asia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Smartphone Users
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Southeast Asia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Mobile Phone Social Network Users
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Southeast Asia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Internet Users
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Southeast Asia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of Population
– Australia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Hong Kong								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– India								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Indonesia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Japan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Malaysia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– New Zealand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Other Asia-Pacific*								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Philippines								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Singapore								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– South Korea								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Taiwan								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Thailand								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Vietnam								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Southeast Asia								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– Asia-Pacific								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, December 2022

Note: internet users of any age who access their Instagram account via any device at least once per month; *Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, China, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Instagram users (% of internet users), Japan

Sources	2020	2021	2022	2023	2024	2025	2026
JustSystems,January 2020
eMarketer,December 2022

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Instagram Penetration in Asia-Pacific, by Country

Comparative Estimates from Additional Sources:

Instagram users (% of internet users), Japan

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