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Digital Buyer Penetration in Asia-Pacific, by Country
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| % of Internet Users | ||||||||
| – Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – China* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Southeast Asia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Malaysia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Philippines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Singapore | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Vietnam | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Asia-Pacific** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| % of Population | ||||||||
| – Australia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – China* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – India | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Japan | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – South Korea | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Southeast Asia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Indonesia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Malaysia | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Philippines | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Singapore | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Thailand | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| — Vietnam | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Other Asia-Pacific** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Asia-Pacific | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases; *excludes Hong Kong; **Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Hong Kong, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, New Zealand, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna and excludes Thailand, Malaysia, Philippines, Singapore, and Vietnam beginning in 2017
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.
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