Digital Buyer Penetration in Asia-Pacific, by Country

Timeframe20222023202420252026
% of Internet Users
– AustraliaMaximum of two rows can be charted.
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– China*Maximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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— IndonesiaMaximum of two rows can be charted.
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— MalaysiaMaximum of two rows can be charted.
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— PhilippinesMaximum of two rows can be charted.
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— SingaporeMaximum of two rows can be charted.
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— ThailandMaximum of two rows can be charted.
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— VietnamMaximum of two rows can be charted.
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– Other Asia-Pacific**Maximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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% of Population
– AustraliaMaximum of two rows can be charted.
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– China*Maximum of two rows can be charted.
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– IndiaMaximum of two rows can be charted.
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– JapanMaximum of two rows can be charted.
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– South KoreaMaximum of two rows can be charted.
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– Southeast AsiaMaximum of two rows can be charted.
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— IndonesiaMaximum of two rows can be charted.
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— MalaysiaMaximum of two rows can be charted.
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— PhilippinesMaximum of two rows can be charted.
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— SingaporeMaximum of two rows can be charted.
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— ThailandMaximum of two rows can be charted.
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— VietnamMaximum of two rows can be charted.
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– Other Asia-Pacific**Maximum of two rows can be charted.
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– Asia-PacificMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 14+; internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases; *excludes Hong Kong; **Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Hong Kong, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, New Zealand, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Taiwan, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna and excludes Thailand, Malaysia, Philippines, Singapore, and Vietnam beginning in 2017

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

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