Retail Ecommerce Sales Penetration in Asia-Pacific, by Country

% of total retail sales
Timeframe20222023202420252026
AustraliaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
China*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Hong KongMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IndiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
IndonesiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
JapanMaximum of two rows can be charted.
Deselect another chart icon to add this one.
MalaysiaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
New ZealandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
PhilippinesMaximum of two rows can be charted.
Deselect another chart icon to add this one.
SingaporeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
South KoreaMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TaiwanMaximum of two rows can be charted.
Deselect another chart icon to add this one.
ThailandMaximum of two rows can be charted.
Deselect another chart icon to add this one.
VietnamMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Other Asia-PacificMaximum of two rows can be charted.
Deselect another chart icon to add this one.
Asia-PacificMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: all years converted to USD using 2021 exchange rates; Exchange Rate; includes products or services ordered using the internet, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes, or money transfers, restaurant sales, food services and drinking place sales, gambling and other vice goods sales; *excludes Hong Kong

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.

Comparative Estimates from Additional Sources:

Retail ecommerce sales (% of total retail sales), China

Sources2020202120222023202420252026
eMarketer,December 2022
iResearch Consulting Group,January 2018

Retail ecommerce sales (% of total retail sales), Asia-Pacific

Sources2020202120222023202420252026
eMarketer,December 2022
Forrester Research,April 2018
Become a Client
Powerful data and analysis on nearly every digital topic.