Social Media Used for Marketing
Attribution
Digital Content
Social Media
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US Companies Using Social Media for Marketing Purposes
% of marketers using
| Timeframe | 2018 | 2019 | 2020 | 2021 | 2022 | |||
|---|---|---|---|---|---|---|---|---|
| Social media: % of marketers using | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| by Social Network | ||||||||
| – Twitter: % of marketers using | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2020
Note: companies with 100+ employees; includes use of any of the proprietary public-facing social media tools for marketing purposes, including blogs, microblogging, photo- and video-sharing, podcasting, ratings and reviews, social games, social networks, virtual worlds, widgets/applications, wikis, etc.; *includes use of any of the proprietary public-facing social network tools for marketing purposes; **excludes use solely for employee recruitment purposes
Methodology: Estimates are based on the analysis of survey and tracking data from various research firms; industry-specific adoption trends of social network platform marketing tools; and consumer social network platform adoption trends.
Comparative Estimates from Additional Sources:
Twitter: % of marketers using, US
| Sources | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| eMarketer,December 2020 | |||||||
| J.P. Morgan,November 2017 |
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