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United StatesCompanies Using Digital Marketing Tools, US
Companies Using Digital Content Marketing
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Digital Content
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Companies Using Digital Content Marketing
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US Companies Using Digital Content Marketing

% of marketers using
Timeframe20182019202020212022
% of Companies using digital content marketingMaximum of two rows can be charted.
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Source: eMarketer

Note: companies with 100+ employees that create and distribute nonpromotional content for marketing purposes; includes content distributed through owned, earned and paid digital media channels

Methodology: Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.

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